TwitterÂ’s efforts to suspend fake accounts have doubled since last year

Get the latest news, updates and opinion on technology and products, along with reviews, specifications, features of smartphones, tablets, games, wearables, cars etc. Also, get technology tips and tricks, trends, future technology, and videos.

Postby Dextor » Sat Jul 07, 2018 6:09 am

Image

When Twitter identifies an account that it deems suspicious, it then “challenges” that account, giving legitimate Twitter users an opportunity to prove their sentience by confirming a phone number. When an account fails this test it gets the boot, while accounts that pass are reinstated.

As Twitter noted in its recent blog post, bots can make users look good by artificially inflating follower counts.

“As a result of these improvements, some people may notice their own account metrics change more regularly,” Twitter warned. The company noted that cracking down on fake accounts means that “malicious actors” won’t be able to promote their own content and accounts as easily by inflating their own numbers. Kicking users off a platform, fake or not, is a risk for a company that regularly reports its monthly active users, though only a temporary one.

As the report notes, at least one insider expects Twitter’s Q2 active user numbers to dip, reflecting its shift in enforcement. Still, any temporary user number setback would prove nominal for a platform that should focus on healthy user growth. Facebook is facing a similar reckoning as a result of the Russian bot scandal, as the company anticipates user engagement stats to dip as it moves to emphasize quality user experiences over juiced-up quarterly numbers. In both cases, it’s a worthy trade-off.
Dextor
Senior Member
 
Posts: 1945
Joined: Thu Jul 05, 2018 4:28 pm

Previous

  • Similar Topics
    Replies
    Views
    Last post
Return to Tech World News

Who is online

Users browsing this forum: No registered users and 0 guests
cron